We created an integrated campaign that brought the ballpark experience closer to fans. Through RSS technology, we turned eight digital billboards into real-time scoreboards during all Chicago White Sox games. This way, every pitch of the in-park experience is broadcast to fans along every major Chicago expressway.
In TV, Radio and Print, we broke down the barrier between the team and the audience to create a dialogue about the Chicago White Sox. From the front office, all the way down to the Groundskeeper:
